THE A1 / A NEW DIRECTION
More feeling.
Less ordinary.
A singular silhouette. A different state of mind.
Meet the APEX A1.
Some things are measured.
Others are felt.
01 / THE A1 COLLECTION
One silhouette.
Your kind of drive.
Explore three expressions of the A1 concept.
Choose a mood. Feel the difference.
A1 / DESIGN CONCEPTA1 / TOUR
Take the road
less rushed.
Composed, connected, and ready for the miles ahead. An expression of the A1 made for the pleasure of getting there.
- RESPONSE
- Progressive
- RIDE FEEL
- Composed
- FOCUS
- The journey
Vehicle and driving modes are illustrative design concepts, not production specifications.
02 / LESS, WITH INTENTION
Every line.
A reason.
A considered shape. A clear point of view.
The A1 concept explores what happens when every detail serves the drive.
01Shape with intention.
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A low, uninterrupted profile. Surfaces that catch the light without competing for it. The confidence to leave a little more out.
EXTERIOR DESIGN02Focus on the driver.
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A cockpit imagined around the person behind the wheel. Clear information, deliberate controls, and room to concentrate on what comes next.
THE HUMAN CONNECTION03Make the miles matter.
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From a quiet morning departure to an open stretch of road. A driving experience conceived to make ordinary journeys feel a little less ordinary.
THE GRAND TOURING IDEA
THE DESTINATION IS ONLY PART OF IT.
Take the
long way home.
03 / EXPERIENCE APEX
A closer look
changes everything.
Explore the details. Find your expression.
Make a little room for possibility.